15 Tuesday

Email Marketing 4 – Optimise your Email Marketing With These Brilliant Testing Techniques

Tue, 15/09/2020 (11:00 am - 11:30 am) 


One of the simplest things you can do is set up tests for your email marketing to determine which variations deliver the best performance.

Testing doesn’t have to be difficult or time-consuming, and the opportunities can uncover priceless results for your business.

Join Valentina Borbone, CEO of Banter Group with over 20 years of marketing experience to understand different testing techniques to drive better results, in this interactive 30 min session, covering:

  • Creating a testing plan
  • A/B Testing
  • Multivariate Testing
  • Dynamic Content
  • Call to action buttons and colours
  • How copy text makes all the difference

If you have any specific questions, you can email them in advance to make sure they’re answered, email

Hope to see you there!

N.B. Once you’ve registered you will receive an email with a PDF ticket attached. You’ll find the Zoom link and password on page 2 of the PDF ticket. Click the link or copy and paste it into your browser.

Ticket Information


Online booking closed

The Zoom link and password is listed on page 2 of the PDF ticket.

Event Calendar

Tuesday, 15/09/2020

11:00 am - 11:30 am  

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